LYNCHBURG, Tenn. — Every year, about 275,000 people tour the Jack Daniel’s distillery here, and as they stroll through its brick buildings nestled in a tree-shaded hollow, they hear a story like this: Sometime in the 1850s, when Daniel was a boy, he went to work for a preacher, grocer and distiller named Dan Call. The preacher was a busy man, and when he saw promise in young Jack, he taught him how to run his whiskey still — and the rest is history.
This year is the 150th anniversary of Jack Daniel’s, and the distillery, home to one of the world’s best-selling whiskeys, is using the occasion to tell a different, more complicated tale. Daniel, the company now says, didn’t learn distilling from Dan Call, but from a man named Nearis Green — one of Call’s slaves.
This version of the story was never a secret, but it is one that the distillery has only recently begun to embrace, tentatively, in some of its tours, and in a social media and marketing campaign this summer.
“It’s taken something like the anniversary for us to start to talk about ourselves,” said Nelson Eddy, Jack Daniel’s in-house historian.
Always good to remember that in a white supremacist society, the achievements of non-white people are almost always whitewashed.
"Some would call it happiness, but I like to think that what I found is me. That sounds simple enough, but the truth is, it took quite a while to do it."
- Willie Nelson
Re: Jack Daniel's took 150 years to admit that Jack Daniel was taught how to make whiskey by a slave
I don’t care who made it. Jack Daniels sucks.
WHEN YOU TALK, YOU ARE ONLY REPEATING WHAT YOU ALREADY KNOW.
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