Vegemite to be Aussie Again

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Post by veya_victaous on Thu Jan 19, 2017 5:28 am


VEGEMITE will be Australian-owned once again after Bega Cheese agreed to buy the iconic spread and other well-known brands for $460 million.

Bega said today it will acquire Vegemite, ZoOSh mayonnaise and Bonox under the deal to buy most of Mondelez International’s Australia and New Zealand grocery and cheese business.

“The wonderful heritage and values that Vegemite represents and its importance to Australian culture makes its combination with Bega Cheese truly exciting,” Bega executive chairman Barry Irvin said in a statement.

“In addition to Vegemite and the other brands being undeniably iconic, the people we are taking on are very impressive and will play an important role in growing the merged business.”

Bega will also get the right to use the Kraft brand under licence for products including peanut butter, nut spreads, processed cheese slices, parmesan and others, as well as Mondelez’s Port Melbourne site.

Bega said the deal, which will be funded by bank debt, represented the perfect opportunity to diversify beyond dairy into other markets.

Mondelez, which represents the international assets of the former Kraft Foods following its 2012 spin-off of its North American grocery business, said it will now focus on brands including Cadbury Dairy Milk chocolate and Oreos.

“We’re extremely proud of our history as the custodian of the Vegemite brand for over 90 years, transforming it from its local roots into a global icon that’s synonymous with Australia,” Mondelez International vice president Amanda Banfield said.

“It’s been a privilege stewarding this brand, which is found in almost every Australian household and is part of the fabric of the nation.”
http://www.news.com.au/finance/business/retail/vegemite-back-in-australian-hands-after-bega-cheese-strikes-460-million-deal/news-story/a77efb34159bc06bbdae8dbcce393f6f

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Post by >THE Ben Reilly< on Thu Jan 19, 2017 5:42 am

Will it still taste like old urine smothered in salt?

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Post by veya_victaous on Thu Jan 19, 2017 5:47 am

That was Marmite (have you managed to find vegemite yet?)
Vegemite tastes like (is) stale beer spread.
it looks like marmite but apart from the fermentation tastes different.
Normally people will only eat one or the other.

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Post by >THE Ben Reilly< on Thu Jan 19, 2017 5:51 am

veya_victaous wrote:That was Marmite (have you managed to find vegemite yet?)
Vegemite tastes like (is) stale beer spread.
it looks like marmite but apart from the fermentation tastes different.
Normally people will only eat one or the other.

Stale beer smells a bit like old urine, to be fair. But yeah, I may have mixed up my foreign yeasty filth spreads Smile
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Post by WhoseYourWolfie on Thu Jan 19, 2017 6:16 am

G'Day

Marmite is shit...

I don't eat Vegemite, but at least it is reasonably edible, by comparison..


Vegemite was invented/developed in Australia during WWI,  when the British Marmite company stopped exporting for the duration, keeping their production at home, to keep the British military supplied with their favourite crappy spread..           Vegemite to be Aussie Again 2035286543

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Post by nicko on Thu Jan 19, 2017 6:27 am

Love it, or hate it. I love it, but it's too strong for wimpy Aussies !
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